Free Marketing Idea Week

It’s free idea week at CustomerType.  I really enjoy helping people make progress in their lives and businesses, especially when it involves creative ideas.

If you need a marketing idea or you have an idea but haven’t been able to carve out time for it, just schedule a call with your input or email me a time to call you for an interview.  I’ll send you back ideas and even an organized first draft.  It could be direct mail, an ad, an outbound email, a web page, a video, a press release, or any copywriting or marketing project.  Free, Free, Free.  Email me or schedule a call using my cool automated system.

While I am on the subject of free creativity, in order to be creative one has to think a little differently than the norm – some of that comes naturally, some of that takes study. Look no further for an example of this way of thinking than this first of a series on life philosophies:

Try to Get Old

Here is my approach to thinking differently about the media quest for eternal youth. Too much marketing emphasis is placed on staying young when the real objective is to get old.  If you try to stay young, as most marketing would have you believe is the ultimate goal in life, you’ll continue to do the activities you did when you were younger, wearing out your knees and ankles as you continue running or playing soccer well past the time when your body tells you to quit.  Ruining a rotator cuff, compressing your spine or just ignoring a recurring pain that becomes permanent, all the result of “yeah, I can still do it.” This makes no sense to me as a life philosophy.

As a marketer, I regularly choose photos for ads and marketing pieces where the subject in the photo is at least 10 years younger than the target audience.  That is what works.  The quest for youth is a wonderful marketing motivator; the quest for a long, healthy life is less so.

“New pill helps you get old!” is not motivating. “New pill helps you stay young!” will generate a response.

There is a separation between one’s life philosophy and marketing that works.

That said, if you embrace the Gene Bellotti philosophy of trying to get old, it means realizing that your body needs to last you a number of years, so it would be prudent to feed it and use it in a way so that it will last for the distance. In making daily decisions keeping this mindset, you’ll actually achieve the goal of looking and feeling younger than your chronological age.

For me, this idea of trying to get old started when I was very young. Since then, every birthday is a celebration of making it another year. Does my system work? Will trying to get old keep you young? It works for me.

Advertisement

Explore posts in the same categories: Advertising techniques, Life Philosophies, Marketing